Auctioneera Estate Agency in Ireland has unveiled an innovative solar powered illuminated signage – a marketing tool that some agents in the UK would no doubt be willing to consider adopting.
This strategic move is designed to enhance the visibility of properties for sale at night time.
Heretofore, Auctioneera has relied on corriboard “for sale” signs, which often become shabby after a few uses, the inclement Irish weather contributing to the wear and tear, according to Eddie O’Driscoll, managing director of Auctioneera Estate Agency.
While traditional signs can be used many times, the estate agent points out that they inevitably end up in landfill.
O’Driscoll said: “Auctioneera has always been an environmentally conscious estate agency, and we are happy to play our part in reducing the flow of corriboard signs to landfill.
“The fact that these for sale signs illuminate during darkness hours is a big advantage for us, as it attracts more attention to the properties we have for sale. It’s an exciting innovation in showcasing a property on the market and the reaction so far has been fantastic.”
The new solar-powered signs will be rolled out across all Auctioneera’s properties over the coming weeks, setting a new standard for sustainable real estate practices in Ireland.
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