Ex-Purplebricks and Keller Williams director to launch new PropTech offering

Former Purplebricks and Keller Williams director Ross McKenzie is launching a new property technology company with his business partner, which is designed to address what he views as  ‘deep-rooted inefficiencies’ in the UK property market.

McKenzie, who also worked for Countrywide, says the new platform will be unveiled at an exclusive launch event in Cardiff this Thursday, December 12. He has high hopes that it will help transform how people buy and sell homes.

“Having spent 12 years in the property industry, including director-level positions at Purplebricks, Countrywide, and Keller Williams, I’ve seen first-hand how broken the current process is,” said McKenzie. “After building my own estate agency and mortgage brokerage, it became clear that the industry needs a fundamental shift in how property transactions are managed. Our platform represents that change.”

According to McKenzie, the invitation-only launch event will showcase the platform’s three core innovations: an AI-powered accountability system that tracks milestones and automatically updates all parties, a secure lifetime document marketplace, and an intuitive chat functionality that revolutionises how property professionals and home movers interact.

“We’ve built this platform from the ground up with scalability and innovation at its core,” said Cai Gwinnutt, c0-founder and CTO of Open Moove. “Drawing from over 20 years of experience working with startups across FinTech, MedTech, AI, and Cyber sectors, we’ve created a solution that combines cutting-edge technology with practical, user-focused features. My experience working with organisations like Google, British Business Bank, and Barclays Eagle Labs has helped us design a platform that’s both innovative and commercially viable.”

We have been informed that the platform has already attracted more than 200 property professionals to its waiting list, including estate agents, conveyancers, and mortgage brokers.

Key features to be unveiled at the launch event include:

AI-powered accountability system ensuring nothing slips through the cracks

Real-time performance data and client reviews

Lifetime document storage and organisation

Intelligent property transaction assistant

“Excellence Partner” certification for top-performing professionals

Automated milestone tracking and updates