Online estate agency wins market share by offering cheaper fess than high-street rivals


YOPA has made some bold claims this morning, reporting that it apparent gains home sellers an average £15,346 more that the average estate agent.

The online-based company also claims that its typical consumer fee saving is £2,440 compared to the industry’s average high street estate agency commission of 1.42%.

YOPA provides selected figures from property industry data business Twenty Ci, between 1st January and 30th April, which shows:

Top 10 in Britain for listings at 4318 properties listed (of all agency brands)

Top 7 for sales agreed, selling 3823

A for sale to SSTC ratio of 89%

Number three in the country for exchange volume at 2,757 transactions

“And here’s a statistic to really confound the doubters – YOPA are said by Twenty Ci on average to achieve £12,906 more than the average agent on a typical £450,000 home – this is the best of any agent in the country,” the company claims in its latest press release.

“The combined saving in selling fees plus the additional sums achieved on sale price, mean that a YOPA seller really is £15,346 better off than someone that chooses a different agent,” the estate agency continues.

Verona Frankish, CEO of YOPA, commented: “You may hear that fixed fee agents who take fees upfront have no incentive to sell their listings and are somewhat hands-off. Well, our performance puts that misconception firmly to bed once and for all, as verified by respected data business Twenty Ci.

“Not only is YOPA one of the largest estate agencies in Britain by volume, but we also sell a higher percentage of our listings and at a higher price. I know that this will be an inconvenient truth for our competitors, however, it’s testament to our 160 agents and office teams who work closely and tirelessly with our thousands of clients, providing a genuinely full service estate agency experience in a modern and accessible way. In fact we also offer a no-sale, no-fee option package.

“Now, we have proof of our performance and we will wear it as the ultimate badge of honour”.

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