Zoopla PR machine working overtime to secure position as UK’s second biggest portal

Just two weeks after dismissing the latest claims by OnTheMarket (OTM) regarding their website traffic and being the second highest ranked most trafficked portal in the UK (see below), Zoopla is back again providing more evidence that it says cements its position as the number two property website in the UK.

Zoopla has shared the findings of a survey it commissioned that it says shines a light on the ranking of property portals in the eyes of British consumers.

According to Zoopla, the survey, carried out on their behalf by YouGov, features 2,149 nationally representative respondents. It shows that  37% of Brits expect to see their home listed for sale on Zoopla. This compares to 54% for Rightmove and 7% for OnTheMarket.

The idea behind the study and subsequent press release promoting it is to reaffirm that Rightmove and Zoopla are the portals of choice – and not OTM.

Question: Please imagine you were about to put your property up for sale. Which property websites would you expect to see your home advertised on?

Zoopla says it will be building on its brand recognition with the launch of a major new marketing campaign over the festive period and will also be rolling out more tailored regional campaigns in 2025.

Rich Hayes, chief operating officer at Zoopla, said:  “We’re pleased to share the results of this survey with our customers and shine a light on the strength of the Zoopla brand and its iconic purple across every region of the UK. This combined with the launch of our upcoming marketing campaign and product innovations will ensure we hit the ground running in 2025, driving even more motivated movers and ROI for our agent customers.”

Jostling for position: Zoopla customer comms dismisses OnTheMarket claim to be No. 2 portal